Club Review

[South Mouth]

Yellow, That is exactly correct mate. I was gonna say that but forgot. At least you know whats going on and dont talk crap like some of the others.

[Ribbit]

For Christ sake, for the second time, I wasn't referring to the team's performances in the league last season. I was referring to the lack of promoting that the club did when we went up. It's as if we did it on the quiet with no-one looking - with a WHIMPER!

[YELLOW]

Quote:

ronin said:
Yellow where does the club get it`s money from if you take away the King family? I doubt we could afford to run a team in the Ryman with the gate money we get now, "cutting our cloth accordingly" would mean a drop in leagues unless another person was willing to pay the bills.

The likes of Hampton and Braintree survive and are flourishing in the Ryman on crowds less than 400. Half of Conference South teams attract no more than 500.

It's difficult but possible but the wage bill would have to be drastically reduced.

[ronin]

Not sure about Hampton but don`t Braintree have someone backing them? I would take a guess that the gate money does not cover the wage bill, George Borg does like to spend.

[ronin]

Quote:

chalky boy said:
The fact that you and others are switching from apparant ground moving and disgruntled management to putting out the notion that we could be preparing for Essex Senior League football and how we entered into the Conference with a whimper.

It is constant diverting comments that are not needed and not constructive and most are only put on here to see what response they get. All they achieve is stirring up the rumours and making things worse. It is happening on here a lot recently and it is pathetic.

Sorry mate but did you expect us to storm the conference when we first came up with only a part time squad and attendances like we have? As far as i remember we were unbeaten in the first 4 games and held Carlise to an 0-0 away draw and beat Exeter 1-0 at their gaff, so i hardly think we entered at a whimper. We only suffered late on because of injuries. Things take time and only exceptional circumstances like having a multi millionaire boss who spends silly money like Grays can change the likelyhood of having to settle into a league after promotion.

The Conference has always been an extremely hard league to compete in and an even harder task to go up. I spoke to loads of Dagenham fans over the years and they have always said the same thing and they have a great big ground and are full-time. It is absolute nonsense to suggest that we should take the league by storm like we did in the Ryman.

So the fact that we stayed up in the first season was a great result because the majority of fans knew it would be hard adjusting, especially against 17 full time teams. Most league clubs would settle for that sort of postion when they have gone up recently. The fact that we have grown stronger and now occupy 15th spot with the prospect of going up a couple more places suggests that this season has been an improvement. Just because we had to fight and struggle for points meant that some unrealistic fans thought things had gone tits up when it was obvious that they were just being greedy.

The matter in hand now is that attendances are low right now because there is nothing left to play for except going up a few places. There will be NO moving to Chelmsford no matter what rumours and crap is spouted out because Jeff will simply not do it. End of. And anyone reading this should not be worried about us going back to the ESL like some people have said. These are just comments for effect and are not realistic in the slightest. The situation is not that bad and is nowhere near being that drastic.

This club WILL move on up but we have to stick together, stop the rumours and start being constructive instead of critical.

Chalky, who were you replying to?

[YELLOW]

Quote:

ronin said:
Not sure about Hampton but don`t Braintree have someone backing them? I would take a guess that the gate money does not cover the wage bill, George Borg does like to spend.

Yeah Braintree have someone backing them but quite a few sides like Staines and Yeading last season have done reasonably well on poor gates.

[Matt H]

Heybridge certainly don't have anyone as far as I'm aware. Teams like them and Croydon must be cutting it very fine.

[The_Master]

As part of a Business of Football Masters Degree, I recently did a study of the impact of promotion form the feeder leagues into the Conference. With a few exception the normal average crowd can be expected to increase by 30%.

 

I also did a marketing mock up for a club, based on Canvey's position and demographics, and even offered to do my dissertation on any aspect of football business and marketing that the club was interested in, asking only for access to the basic information.

 

No-one seemed interested in talking up my offer. Suprising really as I could have conducted a survey in local perceptions of the club, or the views of fans and likely success of marketing activities, for which I would now charge £10k plus to do. Still, suppose they know best.

[ronin]

Quote:

Matt CIFC said:
Heybridge certainly don't have anyone as far as I'm aware. Teams like them and Croydon must be cutting it very fine.

Heybridge must be getting money from somewhere, they signed Dean Holdsworth the other week.

[YELLOW]

Rumour has it on the Ryman forum that someone is putting money into the club. They have a decent squad this season.

[Leo]

Quote:

The_Master said:
As part of a Business of Football Masters Degree, I recently did a study of the impact of promotion form the feeder leagues into the Conference. With a few exception the normal average crowd can be expected to increase by 30%.

I also did a marketing mock up for a club, based on Canvey's position and demographics, and even offered to do my dissertation on any aspect of football business and marketing that the club was interested in, asking only for access to the basic information.

No-one seemed interested in talking up my offer. Suprising really as I could have conducted a survey in local perceptions of the club, or the views of fans and likely success of marketing activities, for which I would now charge £10k plus to do. Still, suppose they know best.

This does not come as a surprise at all to me. There are many fans I am sure who have expertise like yourself who have offered to help or have put forward ideas on these forums that are certainly promising in theory and worthwhile trying, but the club are simply not interested in allowing anybody into that inner sanctum nor open to suggestions from people who want nothing more from them than to help Canvey Island FC in whatever way they can.

You cannot tell me that this forum is not read by Jeff King, the directors and players because we all know that it has been referred to several times previously, though never in a positive fashion I feel it is fair to say.

It is all very well wanting people through the turnstiles but with so much competition these days for disposable income, they have to promote the club to get more supporters into Park Lane and this is something they simply do not do. The occasional kids for a quid and the purchase of Gulliver doesn't even begin to scratch the surface of what needs to be done but frankly nobody seems prepared to speculate to accumilate and accept that others may have ideas worth trying or at the very least listened to and that basically is the real problem at the end of the day.

[A Non E Mouse]

Quote:

The_Master said:
As part of a Business of Football Masters Degree, I recently did a study of the impact of promotion form the feeder leagues into the Conference. With a few exception the normal average crowd can be expected to increase by 30%.

I also did a marketing mock up for a club, based on Canvey's position and demographics, and even offered to do my dissertation on any aspect of football business and marketing that the club was interested in, asking only for access to the basic information.

No-one seemed interested in talking up my offer. Suprising really as I could have conducted a survey in local perceptions of the club, or the views of fans and likely success of marketing activities, for which I would now charge £10k plus to do. Still, suppose they know best.

As I started reading your post I sort of knew what the "ending" would be <img src="/forum/images/graemlins/frown.gif" alt="" />

If the club did not respond who and what did you do your dissertation on?

[South Mouth]

Ronin, i was replying to Ribbit and then carried on with my complaint at what other people have said over the last couple of days.

 

I might go on a bit but i couldn't care less what people think. I've been supporting this team for 13 years now and am very passionate about Canvey and think i have the right to moan at people's comments if they are obviously the wrong comments to make. Some people seem to constantly talk negatively about the club and when a certain situation has come up they go and start saying things and stirring sh*t when it is the last thing we need.

 

The ONLY thing we have to do is to stick together and keep on supporting and going to the games and help in our own way by bringing people along when we can. It is as simple as that. No mention of moving or playing again in the ESL is needed at all. This club will be fine and will not be going to bloody chelmsford. It is so ridiculous to even think it could happen. Ok, we may go down in the future, but we will definately not be heading down the leagues like some people have stupidly mentioned.

[Joe White]

Allow me to paint you a picture.

Let me use an alias say Michael Mouse who lives on Canvey and likes football to a certain degree.

You are trying to drum up support and you knock on my door to ask why I don't go to support Canvey and I reply-

Well I do like football but outside the Premiership you don't get many good games do you? Support, yes I support West Chel Tott United and they are top of the Premiership. Canvey, well yes I know they have a team and I think they used to be quite good, winning a lot of games but now they don't win much do they? So why should I go when it's better to stay in and watch my side on television.

If you think this is fantasy, well I know people like this so my question is, with you standing on Michael Mouse's doorstep, how do you convince him, or indeed educate him, into going to Park Lane and then re-visiting over and over again?

Answer this and you will be on the way to increasing the support. Do it 500 times and we are on the way to a regular four figure gate.

Unfortunately I don't have any bright ideas in addition to anything already posted on this site, but let's hope that something is forthcoming to ensure the survival of CIFC

[Canvey Fan 1926]

suggestion-post these or something similar as a flyer in local newspapers.

[Yellow Bungle]

Joe

 

Sorry, but I'm with THe Master here.

 

I think you miss the point. Marketing and surveys aren't all about knocking on doors and saying "please come and watch Canvey".

 

It about seeing what existing fans like, what attracts and deters them, considering needs and aspirations of potential fans and how you can create a common purpose, and also considering what other clubs are doing and how successful it has been. It's also about turning occasional spectators into regular spectators, and regular spectators into fans who will produce income stream via merchandise purcahses. Again surveys would determine what products fans of varying levels of commitment would desire and buy.

 

If for example you could place Canvey as a "father- son bonding" product on a Saturday afternoon, and a way of getting out of having to go shopping with the Missus, then I've no doubt we would be getting 1,000 plus a week. The question is how are the club going to convey that image and, more imporatntly in my opinion, the fact that we seem to have missed the oppourtunity to secure new fans on the back of our promotion and Southend's terrible season 2 years ago, especially in "grey" areas like Benfleet.

 

An opportunity may have been missed but there must be other students out there studying marketing who would be willing to help.

[YELLOW]

We can't be moving to Chelmsford in the summer. What would happen with the pool competition in the clubhouse on Thursday evenings during the summer? <img src="/forum/images/graemlins/laugh.gif" alt="" /> <img src="/forum/images/graemlins/grin.gif" alt="" />

[Leo]

Quote:

Canvey_Fan_2006 said:
suggestion-post these or something similar as a flyer in local newspapers.

That is bloody brilliant Canvey Fan 2006 (apart from the fact it should read "their" instead of "there") and I shall be copying this and putting it in my local shop window tomorrow.

Top class work indeed... <img src="/forum/images/graemlins/bow.gif" alt="" />

[YELLOW]

Would be better if it read "Watch Top flight non league football here at Park Lane"

 

Still bloody brilliant effort!!

[Canvey Fan 1926]

Click Here for a revised one-would anyone else like to use them, are people allowed to use these and if you would like to use these tell me and i will make some more with other fixtures on