Club Crests (& identities)

[Nathan]

I've read with some interest (and bewilderment) about the news recently announced by Cambridge United that, following a consultation period, they have announced a new Club Identity (and sub-identities). Along with this comes a new club crest. They call it a "A modern evolution of previous crests".

This got me thinking about other clubs that have changed crest, in particular Yeovil Town this summer. What is it with this modern trend to ditch perfectly good crests and replace them with dumbed down modern versions? Looking through the crests of clubs from Premier League down to NLS level, it struck me just how many crests follow the same basic design, and also how rare badges featuring (or based upon) the town or city's coat-of-arms is.

Our new owners are making many changes and putting their mark upon things. My (hypothetical, for the avoidance of doubt) question is this: if changing the club crest were to be proposed, how well would it/should it be received?

[GlenSTFC]

  On 31/10/2024 at 19:30, Nathan said:

I've read with some interest (and bewilderment) about the news recently announced by Cambridge United that, following a consultation period, they have announced a new Club Identity (and sub-identities). Along with this comes a new club crest. They call it a "A modern evolution of previous crests".

This got me thinking about other clubs that have changed crest, in particular Yeovil Town this summer. What is it with this modern trend to ditch perfectly good crests and replace them with dumbed down modern versions? Looking through the crests of clubs from Premier League down to NLS level, it struck me just how many crests follow the same basic design, and also how rare badges featuring (or based upon) the town or city's coat-of-arms is.

Our new owners are making many changes and putting their mark upon things. My (hypothetical, for the avoidance of doubt) question is this: if changing the club crest were to be proposed, how well would it/should it be received?

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Let’s be honest our club crest is pretty bland and boring and I for one would not oppose a new modern design.

[Rebellier]

Our crest is classic and must not be changed!

[Reading Rebel]

Presumably most if not all crests contain things that represent the town through the years.

As long as a new crest design still contains these elements I see no reason for not considering an updated design.

http://www.sloughhistoryonline.org.uk/ixbin/hixclient.exe?a=query&p=slough&f=generic_theme.htm&_IXFIRST_=1&_IXMAXHITS_=1&%3Dtheme_record_id=sl-sl-coatofarms&s=8xh2JHWVY5b

[Nathan]

  On 31/10/2024 at 19:45, GlenSTFC said:

Let’s be honest our club crest is pretty bland and boring and I for one would not oppose a new modern design.

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If we were to ditch the current coat-of-arms logo & moto badge and go down this route, what would be on a new modern badge?

I've gone through 80 Things Slough Gave The World, and can't find anything suitable for a football club logo (though I did like the idea of Oddjob's hat).

As far as I'm concerned, Slough is iconic for the Trading Estate, Sewage Works, Mars Bar Factory, a massive Tescos, John Betjeman, David Brent and Tracey Ullman🤣😂😁; though all these would certainly be more imaginative than what Yeovil did with theirs, which was to simply stick a football in the middle.

[GlenSTFC]

  On 31/10/2024 at 20:29, Nathan said:

If we were to ditch the current coat-of-arms logo & moto badge and go down this route, what would be on a new modern badge?

I've gone through 80 Things Slough Gave The World, and can't find anything suitable for a football club logo (though I did like the idea of Oddjob's hat).

As far as I'm concerned, Slough is iconic for the Trading Estate, Sewage Works, Mars Bar Factory, a massive Tescos, John Betjeman, David Brent and Tracey Ullman🤣😂😁; though all these would certainly be more imaginative than what Yeovil did with theirs, which was to simply stick a football in the middle.

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Simples… Photo of Warren banging his bin, new badge sorted!

[Reading Rebel]

  On 31/10/2024 at 20:29, Nathan said:

If we were to ditch the current coat-of-arms logo & moto badge and go down this route, what would be on a new modern badge?

I've gone through 80 Things Slough Gave The World, and can't find anything suitable for a football club logo (though I did like the idea of Oddjob's hat).

As far as I'm concerned, Slough is iconic for the Trading Estate, Sewage Works, Mars Bar Factory, a massive Tescos, John Betjeman, David Brent and Tracey Ullman🤣😂😁; though all these would certainly be more imaginative than what Yeovil did with theirs, which was to simply stick a football in the middle.

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You've forgotten the Zebra crossing, Thunderbirds and the birthplace of the man who invented Snooker.  

[Kaiser Gibbs Batman (KGB)]

Just checked my highly prized Slough Town Supporters Club lapel badge (a proper one without any pins etc) which is based on the 1938-74 borough coat of arms but without, ironically, its supporters. I imagine badges that contain places' coats of arms etc have to be changed when those are changed/modified. 

[Reading Rebel]

To move with the times I suppose every crest/badge needs updating/refreshing at some point.

When was the last time our crest was updated?

[Holyport Rebel]

  On 01/11/2024 at 10:42, Reading Rebel said:

To move with the times I suppose every crest/badge needs updating/refreshing at some point.

When was the last time our crest was updated?

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I know I'm an old fogey, but why does everything nowadays have to be "updated" and given a modern slant ?

What is wrong with tradition ?

In my eyes modern or updated doesn't mean better.

Usually it means exactly the opposite. 

Just my thoughts.

 

 

[HEAVY TRUCKER]

you have only to look around the town centre and you can see not all updated things are great or for the better

[DonnyNo6]

I'm not a hundred per cent certain as of right now but I know historically almost all the Slough Clubs had the coat of arms and 'Serve with Honour' on their various crests:

Slough Town Football Club

Slough Jets Ice Hockey Club

Slough Rugby Club

Slough Cricket Club

and I think for a while the Slough Hockey Clubs.

I don't think the Jets or the Hockey Clubs do currently.

[Reading Rebel]

I don't know.

You old fuddy duddies just don't like change  

[Nathan]

  On 31/10/2024 at 19:58, Reading Rebel said:

Presumably most if not all crests contain things that represent the town through the years.

As long as a new crest design still contains these elements I see no reason for not considering an updated design.

http://www.sloughhistoryonline.org.uk/ixbin/hixclient.exe?a=query&p=slough&f=generic_theme.htm&_IXFIRST_=1&_IXMAXHITS_=1&%3Dtheme_record_id=sl-sl-coatofarms&s=8xh2JHWVY5b

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Thanks for posting this RR, I didn't know that this has only been the town's coat-of-arms since 1974.

It still leaves the question of what could possible replace it though.

  On 01/11/2024 at 09:55, Reading Rebel said:

You've forgotten the Zebra crossing, Thunderbirds and the birthplace of the man who invented Snooker.  

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And also William Herschel! These are all Slough things...

  On 01/11/2024 at 10:42, Reading Rebel said:

To move with the times I suppose every crest/badge needs updating/refreshing at some point.

When was the last time our crest was updated?

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See attached file for the front of our matchday programs from the 70s, so this must have been our crest then. As you can see it was a shield design, but not radically different from what we have now.

[Reading Rebel]

The only difference is the colouring and it's in a circle rather than a shield to accommodate Slough Town FC and Serve With Honour.