Today, Cardiff City Football Club quite literally went into the red.

Their traditional blue home kit has been ditched, after weeks of speculation, and replaced with a red home kit for next season. Cardiff City's blue kit will now be for away matches only.

Understandably, there has been a lot of shock, anger and upset from fans who want the blue home shirts to stay. They are angry that the club chose to ignore them and make the changes without any consultation with the fans, and many fans are now boycotting the club and will instead switch to watching Newport County, Merthyr Town and local teams in the Welsh Leagues.

The change came about, supposedly, because blue is an unlucky colour in Malaysia and the Bluebird allegedly translates as 'penis.' The change to a lucky red is supposed to appeal better to Far Eastern markets - yet this is at the expense of the hard-core market in Cardiff and South Wales who have been brushed aside to cater to the whims of money men who care about profit and are probably best described, as Peter Cook would have put it, as 'self confessed players of the pink bluebird.'

The owners might understand money, but care nothing about the club's history or the men (and women) who have made the club what it is today - from Fred Keenor and Brian Clarke to the girls who sell the pies at half time and Doris the toilet cleaner, they are more a part of the club than these Malaysians will ever be. They are not Cardiffian, they are not Welsh and they will never understand what the club means in terms of heart and soul. If I was given £100m to re-brand myself, my response would be 'not interested, get lost' - I suspect most genuine Cardiff fans will answer along the same lines. One wonders if it is time to ban foreign investment in our clubs - I man, who's to say that the new Reading owner won't make them play in Pink next season?

In the space of two years or so, Cardiff's owners have gone from heroes to complete zeroes - some fans have already called them worse than Cadman, Kumar and Hammam (all former 'dodgy' owners of the club) and even with an alleged £100m of investment on the table, fans have stated loud and clear that there are some things money cannot buy - history and heritage. My only hope for Cardiff is that they find a buyer (Welsh, English, Scottish or Irish) and that the Malaysians at least will have the grace and dignity to leave quietly and return the blue shirt and blue club to its rightful owners - the fans.